During my PhD at the University of Barcelona (2010) I focused on urban history and heritage studies, the result of which is the book El Barrio Gótico de Barcelona. Planificación del Pasado e Imagen de Marca (2011, 2nd ed. 2014). The book illustrates the way in which the gothic quarter in Barcelona was «medievalised» in the twentieth century, and discloses the two main reasons for such a historical re-creation: the political use of the past in the context of invented traditions and the commoditisation of heritage in the era of tourist consumption.